Crisis communications and public relations 101: When a mistake happens, take responsibility, apologize with authenticity and make sure your apology reaches the right people. On Wednesday, a marketing e-newsletter was distributed by the retailer BackCountry.com, bearing the headline “Mother…
Nicely done! It’s always important to “fess up when you mess up” as quickly as possible.
Grant Bastedo, APR
Takt Communications (Regina, Saskatchewan, Canada)